The biggest problem the WWF has right now is the absence of top-level heels. They have been forced to put the belt back on HHH because with The Rock at the top, there is no else he could feud with for the title.

This situation is similar to Shawn Michaels' first title reign as WWF champion. There was nobody on top to challenge him, so they had to make do with the Bulldog and Sid as his challengers. Consequently, HBK's first reign as a babyface didn't fly too well.

Aside from HHH, there is no other top-tier heels in the WWF to challenge The Rock. They tried to keep The Rock fresh earlier this year by sticking him in feuds with Al Snow and Val Venis, but when he was champ a month ago, they realized this problem and had to put the belt back on HHH.

Right now, their top heels aside from HHH are Chris Benoit and Kurt Angle. These guys, however, aren't on that level to contend for the World title, no matter what all these Internet guys tell you. Add to that the fact that these two guys, along with HHH, are slowly getting babyface reactions. The problem is, the WWF right has been too eager to turn their heels babyface at the first hint of face heat (see Jericho, Chris; Guerrero, Eddy).

Anyway, the WWF has to create heels right now. And this is the guide to creating heels, from scratch. First, let me deal with the scrawny, cowardly heel.

Step 1: The Bland Babyface

Our guy (let's call him Charlie, I miss the days when CRZ called Vince Russo that) starts his career as a bland babyface. Charlie is pretty small and has long hair (preferably blonde). Charlie uses either a regular name that starts with an Sh (e.g. Shawn Michaels, Shane Douglas) or a really lame nickname that has something to do with his speed or his heart (Lionheart, The Lightning Kid, Flyin' Brian). Charlie gets over with the fans with his ring work, on the way eliciting screams from the ladies. Charlie shows no mic skills and never rises above being a mid-carder, to the chagrin of most Internet smarts. Charlie may have a tag team partner who is even blander than he is, preferably named "Marty."

Step 2: The Turn

Any kind of heel turn will do. There's the sudden turn, where Charlie could give his tag partner a superkick and throw him into barbershop candy glass. Then there's the subtle turn, where Charlie whines and whines about not getting his shot (because he's still a mid-carder) until one day he just snaps, preferably against a best friend named Razor or a *beloved* champion named Dean.

The key with the turn is that the fans must feel betrayed by their hero and must be completely turned off by his action. Beating on a non-over babyface named Hogan won't do any good for a heel turn. Just ask Sting.

Step 3: The New Character

The "new" Charlie character must become so annoying and obnoxious that people must forget that he was ever a Rocker or a Surfer Dude or whatever. Charlie must now display his skills on the mic for his new character, which is really easy to do, considering the people who came before him did so just by being their own natural annoying and obnoxious selves.

To do this, Charlie may choose to dance on his way to the ring. Or he can get a heel nickname, like "Heartbreak Kid" or "The Franchise", that he repeats over and over until the fans catch on. Also, hiring a bodyguard is a nice touch.

Step 4: The Fallout

The thing about this process is that it takes a lot of time. The guys at the top aren't patient enough to wait until their guys break out. Already, the WWF took a shortcut with Kurt Angle with great results, so everyone might try to take this shortcut.

Aside from that, the heels who were made using this process become really lame when turned back babyface. HBK, Jericho, Guerrero, Pillman, Douglas, X-Pac, all of them don't fly as high as faces as they do as heels.

The effectiveness of this process, however, cannot be disputed. In a way, this also applied to Hogan when he turned in 1996. The problem was that he can't sell anything, and thus he just can't be an effective cowardly heel. Hogan trying hard to be HBK was awful.

I think WCW really missed the boat on Kidman. Before turning, his only good angle was that against Juvi and the LWO. Fans hadn't seen enough of him to rally behind him as their "underdog," thus rendering his turn ineffective. Pray with me that they don't miss out on "Sugar" Shane Helms. But they probably will.

Edge and Christian also underwent this process, albeit as a tag team. Look at them, they're the biggest tag team in the world right now.

So, don't be surprised if you see Jeff Hardy cutting heel promos and strutting around the ring in a couple of years time.